Ed and JoAnne's new studio was possibly opened in April/May 1965.

The front of the building sat on the north side of West Davison. Two large windows stood on either side of the main entrance.

Apparently, JoAnne could be seen in her office from the street in the left hand window. She was now President of Golden World.

Over the next few months she would put together a Talent Scout system involving amongst others, Major Reynolds, and an Artist Development Team along the lines of that at Motown (latter info courtesy research of Davie Gordon). 

Unfortunately it is difficult to establish what the first recordings were, but it could be that they were some of those early Wingate releases or material by Barbara Mercer or Carl Carlton.

Regardless, Detroit had a great new facility, and Berry Gordy would soon begin to feel like he had some serious competition.