In the next few months,
Ed would visit a number of studios within Detroit, however
he felt that they were lacking in professionalism.
"Correc-tone was one of the studios that Ed viewed before we built our own studio, but he could see that it
was struggling. They had their own label but never really got off the ground."
It was obvious to Ed
that he would have to go to New York to get the expertise he
needed. The city was bustling and it's music industry in
overdrive. Commuting was not a problem, they just flew back
and forth to New York when required.
Now that legal
aspects were under control, Golden World
Publishing and the Golden World label were born.
When I asked Joanne
about the significance of the name Golden World, she
replied, "It was just a name Ed liked, he thought that
it had a nice ring to it".
For their first
recording, Ed and Joanne employed George "Teacho"
Wiltshire, a pianist, arranger and conductor who was highly
respected in New York circles. It was clear that they had
their mind set on quality from the start, all they needed
now was to find the right product and the right artist.
Using advertising to
find talent, singer/songwriter
Sue Perrin became first to record for the company. Sue was a
white artist and had a total of three releases over a period
of three years.
It was clear that the fledgling Golden World saw pop
music as the way forward.