Buying premises was straightforward enough, converting them into a studio was another story.

JoAnne, "Ed, because of visiting Berry and doing some other research, had uncovered that one of the vital ingredients of a recording was an echo chamber. It apparently gave you the sound that you wanted. However, we didn't know what sound we wanted, we just knew that we didn't want the Motown Sound.

We just didn't know how complex the design and building of a studio could be. I knew of a guy who had a store on Woodward which sold records and musical equipment. I can't recall his name but he had a real verve for music, he loved music.

So we invited him to view our new premises.

He immediately directed us to a friend of his in Cleveland by the name of Ken Hamman.