Based in Inkster, it was owned by Haley Bell and Wendell Cox who brought in Joltin' Joe to lay the foundations which would help to make WCHB a serious competitor to WJLB in Downtown Detroit.

Joe recorded the station's first show and word soon spread.

It was obviously a shrewd move by West to use this new found popularity to good effect on Kudo666.

The launch was almost overshadowed by disaster however as reported in one of the Trade Magazines :-

"Detroit jockey Joltin' Joe Howard of WCHB survived
a serious auto crash the day before his first disking
effort was due for release. 

According to one account Howard was en route to his show in the early hours  of the morning following an all-night party with execs of Kudo and VeeJay Records when his car was hit broadside by another car that went thru a red light.

Howard said "Man, I just couldn't die. My first record
was due out right away." 

The record was the self penned "Baby Won't You Change Your Mind" c/w "Searching for my baby".

Notes thanks to David Meikle
 

DESIGN AND GRAPHICS BY LOWELL BOILEAU